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But I tend to think that the revival of interest in explicitly feminist discourse in the past few years has something to do with it.
Now you can perhaps do that endlessly — it’s more socially acceptable to stay single and keep dating your whole life. In 1970, it was lower [23.2 for men and 20.8 for women], but it hasn’t actually been rising constantly.
And part of what makes it so bewildering is that the script and the roles we play are constantly changing.
I called up Weigel, who's a Ph D candidate in comparative literature at Yale, to discuss her masterful tapestry of feminism, pop culture, sociology, history, and economics.
Companies like IAC — which owns Match, OKCupid, and Tinder, along with 42 other "dating products" — have perfected the art of profiting off our hunger for love, sex, and companionship.
But dating has always been a lucrative market for the cosmetics, fashion, and entertainment industries, among others.